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The Wisconsin Children's Trust Fund works to ensure that all Wisconsin children grow up in healthy and nurturing environments free from violence with an equal opportunity to reach their full potential.         


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The Child Abuse and Neglect Prevention Board approved the Children’s Trust Fund's 2010-2015 Strategic Plan on April 12, 2010.

To view a printable version of our 2010-2015 Strategic Plan, please click here.

Goal 1: Convene and unite key partners around a shared prevention agenda.

Strategy A. Partner with state prevention leaders to develop a shared agenda.

Strategy B. Engage other systems that play a pivotal role in supporting families and communities, including child care, other early learning environments, the medical community and public health.

Strategy C. Expand the Child Abuse and Neglect Prevention Board committee structure to incorporate additional perspectives and expertise.

Strategy D. Host a biennial prevention policy and leadership summit.

Strategy E. Engage national partners to utilize their expertise in enhancing Wisconsin’s prevention efforts and to promote Wisconsin as a leader in the prevention field.

Goal 2: Identify, develop, and promote best practices in child abuse prevention. 

Strategy A. Establish priority areas and guidelines for funding family resource centers and other programs and services that take into consideration innovation, evidence-based and evidence-informed practices.

Strategy B. Promote and support research and evaluation projects that advance the prevention field.

Strategy C. Increase the understanding and use of evidence-based and evidence-informed programs and practices.

Strategy D. Identify and seek additional funding sources to support a prevention infrastructure in Wisconsin.

Strategy E. Promote and publicize emerging trends and promising practices in the field of prevention.

Strategy F. Market the CTF name and logo as a recognized funding entity of high quality programming.

Strategy G. Engage with the Tribes to learn about tribal prevention services and explore opportunities for partnerships.

Strategy H. Promote quality programming and best practices among all professional engaged in child maltreatment prevention.

Goal 3: Promote adult and community responsibility to protect children from abuse and neglect. 

Strategy A. Identify effective public education efforts to advance in Wisconsin.

Strategy B. Identify effective social marketing efforts to advance in Wisconsin.

Goal 4: Advocate for public policy that reflects the Children’s Trust Fund vision and mission.

Strategy A. Develop and promote an annual public policy agenda.

Strategy B. Build relationships and increase awareness of CTF with state legislators and congressional representatives.

Strategy C. Advance the concept of investing a higher percentage of state general purpose revenue for the prevention of child maltreatment.

Goal 5: Ensure the Children’s Trust Fund is a high quality and high performing agency.

Strategy A. Ensure members of the Child Abuse and Neglect Prevention Board have the capacity and skills to fully participate in the Board’s work.

Strategy B. Market the Children’s Trust Fund through creative and traditional venues.

Strategy C. Ensure all administrative and operational functions of the agency are of the highest quality.

Strategy D. Ensure the continued operational efficiency of the agency and be good stewards of public and private funds.

Strategy E. Promote continuous planning and quality improvement efforts to ensure the Children’s Trust Fund remains a high performing agency.

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Make Your Voice Heard...

Join us in making sure that all Wisconsin children grow up in healthy and nurturing environments. 
Find out who your legislators are, here.

Make a donation to the Wisconsin Children's Trust Fund, here.

Learn more about current legislation on child maltreatment prevention, here.